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Nielsen TV We’ve produced the TV ratings for over 50 years!
It is my pleasure to tell you that your household has been chosen to be a “Nielsen Family” … for a one week TV survey!
In a few days … you will receive a long distance phone call from us to explain this exciting opportunity.
Please be assured that we are attempting to sell anything to you. Our only purpose is to learn which TV programs you and your household watch during the week of the survey.
We will telephone you soon. Thank you.
(Susan Whiting in script)
Nielsen TV Ratings